Cocoa Coffee Magic Dry Rub

Dark. Bold. Straight-Up Magic.

Dark crust. Deep flavor. No apologies.

Cocoa Coffee Magic is not your average dry rub. It brings together the deep, earthy richness of cocoa and coffee with savory spices and just enough heat to keep things interesting.

It builds a dark, bold crust that looks incredible and tastes even better — smoky, rich, slightly roasty, savory, and completely different from anything else on the table.

Use it when you want beef, pork, chicken, lamb, or roasted vegetables to taste like you had a secret plan the whole time.

Perfect for: brisket, ribs, pork shoulder, steak, burgers, lamb chops, grilled chicken, roasted vegetables, mushrooms, and anything that loves a dark crust.

SMALL BATCH · NO FILLERS · NO MSG · REAL FLAVOR

How to Use It

Coat your meat, vegetables, or mushrooms generously, then press the rub in so it can build that crust.

For bigger cuts like brisket, pork shoulder, ribs, or chicken, let it sit for at least 30 minutes — or overnight for deeper flavor.

For vegetables, toss them with a little oil first, then season and roast, grill, or sear until they pick up color and caramelize.

Cook it on the smoker, grill, flat top, cast-iron skillet, or in the oven, and let the cocoa and coffee do their thing. You’re looking for that deep, dark crust or roasted edge that makes people ask what you used.

Pair It With These Fan Favorites

• The Original —sweet, garlicky, and great when you want to finish beef, pork, chicken, or burgers with a bold sauce.
  
  
• The Spicy Original — adds extra kick on top of the dark cocoa-coffee flavor.
  
  
• Alabama Q — creamy, tangy, and a great contrast against the rich, dark crust.
  
  
• Carolina Gold — tangy mustard flavor that cuts through rich pork, chicken, burgers, and roasted vegetables.
  
  
• Tang — bright, tangy, and perfect when you want to cut through heavier meats like pork, beef, or lamb.